Are You an Accomplished Woman Ready to Create Your Next Chapter?
Reinvent yourself with a powerful
Personal Brand
Feeling stuck despite your success? Craving more passion and purpose in your career? It's time for a change! If you are ready for a bold career pivot, launch a dream venture, or navigate a life transition and you're not sure where to start, you’re in the right place!
Imagine starting your next chapter with a clear plan, and renewed confidence free from lingering self-doubt and imposter syndrome. Your extraordinary, unstoppable adventure awaits!
Transform Your Future with a Powerful Personal Brand
Curious about how we work?
Claim Your Exclusive Spot for our Interactive
Brand Audit Hot Seat
Toronto’s Premier Studio for Executive & Team Media Training
Does Your Team Have the Skills to Shine on Camera as Thought Leaders and
Brand Ambassadors
On-camera leadership is essential for driving influence and credibility.
We help your executives and teams master video communication for effective thought leadership and employee-generated content so your brand stands out, builds trust, and leads the conversation.
“Authentic employee voices are the most powerful brand builders in today’s digital marketplace.”
— Edelman Trust Barometer, 2024
Ready to elevate your brand’s authenticity,
culture, and influence?
Book your complimentary EGC impact assessment to identify strengths, opportunities, and next steps.
Toronto’s Premier Studio for Executive & Team Media Training
Does Your Team Have the Skills to Shine on Camera as Thought Leaders and
Brand Ambassadors
On-camera leadership is essential for driving influence and credibility.
We help your executives and teams master video communication for effective thought leadership and employee-generated content so your brand stands out, builds trust, and leads the conversation.
“Authentic employee voices are the most powerful brand builders in today’s digital marketplace.”
— Edelman Trust Barometer, 2024
Ready to elevate your brand’s authenticity, culture, and influence?
Book your complimentary EGC impact assessment to identify strengths, opportunities, and next steps.
As seen on
and many more!
As seen on
and many more!
Rediscover Your
Passion and Purpose
The Phoenix Rising Experience—designed for successful women passionate about redefining their personal brand and stepping boldly into their next chapter. Join our expert-led programs that include live events, interactive workshops, engaging online group sessions, and exclusive VIP consultations.
With our proprietary, holistic approach to personal branding, you're not just creating a brand—you're unleashing your full potential and unstoppable confidence.
Ready to Reignite Your Career with Passion and Purpose?
1-day Toronto live event
Why Now?
The Video & EGC Advantage
Video posts get 5X more engagement on LinkedIn.
Employee-generated content drives 8X more engagement than traditional marketing.
84% of organizations say their leaders lack digital visibility.
Only 16% of brands have a clear EGC strategy.
Bridge the skills gap to protect your brand’s reputation, unlock growth, and open new opportunities.
Employee-generated content doesn’t just amplify your message—it builds a culture of trust and community that drives engagement from the inside out.
Why Now?
The Video & EGC Advantage
Employee-generated content drives 8X more engagement than traditional marketing.
Video posts get 5X more engagement on LinkedIn.
84% of organizations say their leaders lack digital visibility.
Only 16% of brands have a clear EGC strategy.
Bridge the skills gap to protect your brand’s reputation, unlock growth, and open new opportunities.
Employee-generated content doesn’t just amplify your message—it builds a culture of trust and community that drives engagement from the inside out.
Led by Studio Director
Aida Memisevic
Award-winning Executive Producer, Journalist, International TV Host, and Executive Media Strategist
Aida is an award-winning media entrepreneur, director, writer, and executive coach with a BA in Media and a Master’s in Digital Media.
As Executive Producer, she has produced five television series and documentaries broadcast in over 60 countries. Aida has also hosted two television series, served as a local news host and reporter and interviewed hundreds of leaders, and celebrities - including wellness icons like Bob Proctor, Marianne Williamson, and Lisa Nichols; business titans from Dragons’ Den and Shark Tank; and stars on the red carpet such as Matt Damon and Russell Peters.
As an adjunct professor, she has taught media classes at Toronto Metropolitan University (TMU) and the University of Guelph-Humber, and is a TEDx speaker.
Our team includes some of Toronto’s top media professionals - newscasters, journalists, publicists, and television hosts - delivering professional industry-leading training and insights to elevate your team.
Led by Studio Director
Aida Memisevic
Award-winning Executive Producer, Journalist, International TV Host, and Executive Media Strategist
Aida Memisevic is an award-winning media producer, journalist, and executive coach with a BA in Media and a Master’s in Digital Media.
As Executive Producer, she has produced five television series and documentaries broadcast in over 60 countries. Aida has also hosted two television series, served as a local news host and reporter and interviewed hundreds of leaders, and celebrities - including wellness icons like Bob Proctor, Marianne Williamson, and Lisa Nichols; business titans from Dragons’ Den and Shark Tank; and stars on the red carpet such as Matt Damon and Russell Peters.
As an adjunct professor, she has taught media classes at Toronto Metropolitan University (TMU) and the University of Guelph-Humber, and is a TEDx speaker.
Our team includes some of Toronto’s top media professionals - newscasters, journalists, publicists, and television hosts - delivering professional industry-leading training and insights to elevate your team.
Who It’s For & What We Offer
“We work with visionary companies that want to empower their people to be authentic brand ambassadors—building trust, culture, and connection from the inside out.”
For Organizations & Teams
For HR, L&D, executives, and communications leaders ready to build confident, camera-ready teams and launch effective employee ambassador programs that boost culture and brand impact. Our programs are designed not only to create content, but to foster a thriving culture that inspires engagement, loyalty, and measurable growth.
On-Camera Training:
Build confidence and communication skills so your team represents your brand with authority and poise.
Employee Ambassador Programs:
Launch authentic, effective content initiatives that foster engagement, loyalty, and measurable brand growth.
Specialty Workshops (Various Topics – Customized):
Crisis Communication | Executive Presence | Media Interview Mastery
Corporate Membership:
Ongoing access to live workshops, priority scheduling, and exclusive resources, as well as ongoing onboarding and assessments - keeping your team camera-ready all year.
For Entrepreneurs & Individuals
For founders, executives, and consultants ready to amplify their message, build trust, and create impact through confident on-camera presence and authentic storytelling.
1:1 Coaching:
Private on-camera coaching, media training, and preparation for interviews, presentations, and video thought leadership.
Group Programs:
Intensive workshops for thought leaders and speakers.
Personal Brand & Demo Reel:
Create a standout demo reel and media kit that positions you as an industry authority.
Podcast & Media Interview Coaching:
Master the art of podcast interviews and media appearances to amplify your influence.
Publicity:
Training and skill building in PR, dealing with journalists, and story creation for your brand.
"Mastering on-camera presence and storytelling isn’t just a nice-to-have for founders—it’s a business asset that builds trust and drives growth."
Who It’s For & What We Offer
“We work with visionary companies that want to empower their people to be authentic brand ambassadors—building trust, culture, and connection from the inside out.”
For Organizations & Teams
For HR, L&D, executives, and communications leaders ready to build confident, camera-ready teams and launch effective employee ambassador programs that boost culture and brand impact. Our programs are designed not only to create content, but to foster a thriving culture that inspires engagement, loyalty, and measurable growth.
On-Camera Training:
Build confidence and communication skills so your team represents your brand with authority and poise.
Employee Ambassador Programs:
Launch authentic, effective content initiatives that foster engagement, loyalty, and measurable brand growth.
Specialty Workshops (Various Topics – Customized):
Crisis Communication | Executive Presence | Media Interview Mastery
Corporate Membership:
Ongoing access to live workshops, priority scheduling, and exclusive resources, as well as ongoing onboarding and assessments - keeping your team camera-ready all year.
For Entrepreneurs & Individuals
For founders, executives, and consultants ready to amplify their message, build trust, and create impact through confident on-camera presence and authentic storytelling.
1:1 Coaching:
Private on-camera coaching, media training, and preparation for interviews, presentations, and video thought leadership.
Group Programs:
Intensive workshops for thought leaders and speakers.
Personal Brand & Demo Reel:
Create a standout demo reel and media kit that positions you as an industry authority.
Podcast & Media Interview Coaching:
Master the art of podcast interviews and media appearances to amplify your influence.
Publicity:
Training and skill building in PR, dealing with journalists, and story creation for your brand.
"Mastering on-camera presence and storytelling isn’t just a nice-to-have for founders—it’s a business asset that builds trust and drives growth."
why choose us
Elite Media Experts
Led by Executive Producer Aida Memisevic and Toronto’s top media professionals, journalists, television personalities, newscasters, and PR pros.
Employee Engagement & Authenticity
We foster advocacy, recognition, and authentic storytelling—empowering your people to shine as trusted brand voices, while building a vibrant, engaged workplace culture.
Innovation & Analytics
Access to a digital content hub, measurable ROI reporting and AI powered virtual learning hub - launching soon.
Academica Advantage
Includes university faculty experience in business and media course design and delivery.
Hands-On, Flexible Delivery
On-site at your location, professional Toronto media studio, or virtually.
Real-World Impact
Practice with real scenarios, mock interviews, and actionable, immediate feedback.
Ongoing Team Support
Access to monthly membership, online resources, and follow-up coaching for continuous growth and support.
Ready to elevate your brand’s authenticity, culture, and influence?
Book your complimentary EGC impact assessment to identify strengths, opportunities, and next steps.
why choose us
Book your complimentary EGC impact assessment to
identify strengths, opportunities, and next steps.
Elite Media Experts
Led by Executive Producer Aida Memisevic and Toronto’s top media professionals, journalists, television personalities, newscasters, and PR pros.
Employee Engagement & Authenticity
We foster advocacy, recognition, and authentic storytelling—empowering your people to shine as trusted brand voices, while building a vibrant, engaged workplace culture.
Innovation & Analytics
Access to a digital content hub, measurable ROI reporting and AI powered virtual learning hub - launching soon.
Academic Advantage
Includes university faculty experience in business and media course design and delivery.
Hands-On, Flexible Delivery
On-site at your location, professional Toronto media studio, or virtually.
Real-World Impact
Practice with real scenarios, mock interviews, and actionable, immediate feedback.
Ongoing Team Support
Access to monthly membership, online resources, and follow-up coaching for continuous growth and support.
Ready to elevate your brand’s authenticity, culture, and influence?
Book your complimentary EGC impact assessment
to identify strengths, opportunities, and next steps.
Rediscover Your
Passion and Purpose
The Phoenix Rising Experience—designed for successful women passionate about redefining their personal brand and stepping boldly into their next chapter. Join our expert-led programs that include live events, interactive workshops, engaging online group sessions, and exclusive VIP consultations.
With our proprietary, holistic approach to personal branding, you're not just creating a brand—you're unleashing your full potential and unstoppable confidence.
Ready to Reignite Your Career with Passion and Purpose?
1-day Toronto live event
Outcome Goals:
What We Help You Achieve
Positioning Your Personal Branding
Rediscover Your Passion
Align your unique talents and passions to craft an authentic brand story that highlights your expertise and resonates with market opportunities.
Brand Aesthetic
Create a stunning visual identity that elevates your brand and establishes your authority within your industry.
Online Presence
Develop a consistent and engaging digital footprint across key platforms to expand your reach and influence.
Strategic Differentiation
Identify and address your target market's challenges, positioning your brand as the solution they need to navigate their evolving landscape.
Mindset and Empowerment to Step Into Your Brand Powerfully
Mindset Empowerment
Learn to implement effective tools and habits to cultivate resilience, unwavering self-confidence and challenge limiting beliefs.
Executive Presence
Discover the confidence and leadership skills to command the income, authority and respect you deserve.
Fearlessness
Equip yourself with the courage to seize opportunities, deal with conflict and tackle obstacles head-on.
Thought Leadership
Inspire others while enhancing your influence and authority within industry and the media.
Join our empowering community of women on the same journey, where you can unlock your potential and ignite your inner strength.
Need More Information on Our Programs?
Ready to peek into our process? Join here
Ready to start your journey? Register Now!
Outcome Goals:
What We Help You Achieve
Positioning Your Personal Branding
Rediscover Your Passion
Align your unique talents and passions to craft an authentic brand story that highlights your expertise and resonates with market opportunities.
Brand Aesthetic
Create a stunning visual identity that elevates your brand and establishes your authority within your industry.
Online Presence
Develop a consistent and engaging digital footprint across key platforms to expand your reach and influence.
Strategic Differentiation
Identify and address your target market's challenges, positioning your brand as the solution they need to navigate their evolving landscape.
Mindset and Empowerment to Step
Into Your Brand Powerfully
Mindset Empowerment
Learn to implement effective tools and habits to cultivate resilience, unwavering self-confidence and challenge limiting beliefs.
Executive Presence
Discover the confidence and leadership skills to command the income, authority and respect you deserve.
Fearlessness
Equip yourself with the courage to seize opportunities, deal with conflict and tackle obstacles head-on.
Thought Leadership
Inspire others while enhancing your influence and authority within industry and the media.
Join our empowering community of women on the same journey, where you can unlock your potential and ignite your inner strength.
Need More Information
on Our Programs?
Ready to peek into our process?
Join here!
Ready to start your journey? Register Now!
What Makes Our
Program Unique:
Transformational
Personal Branding
The Phoenix Rising Experience ushers in a new era of personal branding through our signature methodology: ‘Transformational Personal Branding’.
This groundbreaking methodology fuses traditional personal brand development with strategic personal empowerment and mindset work, addressing the mental barriers that can often hold us back in reaching our true potential.
Ready to start your journey? REgister Now!
What Makes Our Program Unique:
Transformational
Personal Branding
The Phoenix Rising Experience ushers in a new era of personal branding through our signature methodology: ‘Transformational Personal Branding’.
This groundbreaking methodology fuses traditional personal brand development with strategic personal empowerment and mindset work, addressing the mental barriers that can often hold us back in reaching our true potential.
Ready to start your journey? Register Now!
Transformational Personal Branding
Critical to fostering confidence and authentic self-expression, our customized framework helps overcome internal barriers and authentically express your true self. Our expert-led program combines personal growth strategies, leadership training, and a supportive community of like-minded women, setting us apart from traditional branding services. With Phoenix Rising, you're not just creating a brand—you're unleashing your full potential and stepping boldly into your next chapter
Why we Stand Out
Beyond Aesthetics: We dive deep into your core identity, ensuring your brand reflects your true self.
Mindset Revolution: We tackle imposter syndrome, fear, and the limiting beliefs that can hold you back, empowering you to step powerfully into your role with confidence and resilience.
Authentic Alignment: Harmonize your passion, purpose and inner truth with your outer expression, so you don’t just look the part—you live it.
Community Connection: Join a supportive network of women on similar journeys, fostering collaboration and shared growth.
With our Transformational Personal Branding program, you're not merely updating your image; you're embarking on a life-changing journey. We are the only program that seamlessly integrates deep personal growth with brand strategy. Our unique approach helps ensure that your investment in branding translates into real-world impact, allowing you to lead with authenticity and purpose.
Are you ready to transform not just your brand but your entire life?
Ready to Start Your Phoenix Rising Journey?
Start Your Transformative Journey Today!
Make 2025 your best year!
Immerse yourself in our expert-led programs, featuring live events, interactive workshops, engaging online group sessions, and exclusive VIP one-on-one consultations. Become part of a vibrant community of ambitious women, where you'll find support, lasting friendships, and invaluable insights as you navigate this exciting “second act” journey together.
1-Day Introductory Workshop
The Phoenix Rising
Reinvention
Workshop
Ready to reinvent yourself but feeling stuck and overwhelmed? In this interactive 1-day introductory workshop, you’ll gain focus and clarity, and discover new insights and tools. You’ll participate in hands on activities that leads to measurable progress, setting the stage for your personal brand reinvention.
Come join us - together, we’ll blaze fearlessly into our second act!
1-Day Toronto
Live Event
An Empowering 1-Day Transformational Personal Branding Intensive for Successful Women Embracing Their Next Chapter
Next Events: Summer 2025
Join our Waitlist HERE
Saturdays, 10 AM - 6 PM
GTA / Toronto location
Intimate Group Setting – Limited Seating
Coming up!
Additional 1-Day Event Dates & Locations
New YOrk
October 2025
3-Month Online Group Program
the phoenix rising
Experience
Our signature methodology blends traditional personal branding with powerful mindset techniques to align with your inner purpose. This 3-month online group program supports you to conquer limiting beliefs, build unshakeable confidence, and overcome imposter syndrome.
Amplify your authentic voice, attract new opportunities, and elevate your career in your next chapter.
3-month online
Group Program
Experience a transformational
3-month adventure, for ambitious women ready to boldly reinvent and rebrand themselves.
Next Event: Summer 2025
Join our Waitlist HERE!
Wednesdays, 7:00 PM - 8:30 PM EST via Zoom
Online, Worldwide
High Touch Experience, Limited Seatin
Sparkle Finale Gala:
Complete the program with a fun night of online games, prizes, and a live DJ! We'll be awarding the top 3 brand reveals with a Shining Star Award.
VIP Concierge
Experience
Your Exclusive Path to Unparalleled Brand Elevation
Ready to transform your personal brand with ease to make an extraordinary impact? Explore our premium mentorship and done-for-you services tailored for successful and ambitious leaders.
Aida’s one-on-one executive mentorship is customized to meet your needs, including personalized strategy sessions, media training, mindset and empowerment guidance, and authentic bespoke brand identity.
Overwhelmed by the complexities of copywriting, tech, or design? Let our expert team handle it all while you focus on your transformation.
Transformational
Personal Branding
Premium
Done For You Service
Limited Enrollment
Apply today!
Start Your Transformative Journey Today!
Make 2025 your best year!
Immerse yourself in our expert-led programs, featuring live events, interactive workshops, engaging online group sessions, and exclusive VIP one-on-one consultations. Become part of a vibrant community of ambitious women, where you'll find support, lasting friendships, and invaluable insights as you navigate this exciting “second act” journey together.
1-Day Toronto Live Event
Phoenix Rising
Reinvention Workshop
Ready to reinvent yourself but feeling stuck and overwhelmed? In this interactive 1-day introductory workshop, you’ll gain focus and clarity, and discover new insights and tools. You’ll participate in hands on activities that leads to measurable progress, setting the stage for your personal brand reinvention.
Come join us - together, we’ll blaze fearlessly into our second act!
3-Month Online Group Program
the phoenix rising
Experience
Our signature methodology blends traditional personal branding with powerful mindset techniques to align with your inner purpose. This 3-month online group program supports you to conquer limiting beliefs, build unshakeable confidence, and overcome imposter syndrome.
Amplify your authentic voice, attract new opportunities, and elevate your career in your next chapter.
1-Day Toronto
Live Event
An Empowering 1-Day Transformational Personal Branding Intensive for Successful Women
Embracing Their Next Chapter
Next Events: Summer 2025
Join our Waitlist HERE
Saturdays, 10 AM - 6 PM
GTA / Toronto location
Intimate Group Setting – Limited Seating
Coming up!
Additional 1-Day Event Dates & Locations
New york
October 2025
3-month online
Group Program
Experience a transformational
3-month adventure, for ambitious women ready to boldly reinvent and rebrand themselves.
Next Event: Summer 2025
Join our Waitlist HERE!
Wednesdays, 7:00 PM - 8:30 PM EST
via Zoom
Online, Worldwide
High Touch Experience, Limited Seating
Sparkle Finale Gala:
Complete the program with a fun night of online games, prizes, and a live DJ! We'll be awarding the top 3 brand reveals with a Shining Star Award.
VIP Concierge
Experience
Your Exclusive Path to Unparalleled Brand Elevation
Ready to transform your personal brand with ease to make an extraordinary impact? Explore our premium mentorship and done-for-you services tailored for successful and ambitious leaders.
Aida’s one-on-one executive mentorship is customized to meet your needs, including personalized strategy sessions, media training, mindset and empowerment guidance, and authentic bespoke brand identity.
Overwhelmed by the complexities of copywriting, tech, or design? Let our expert team handle it all while you focus on your transformation.
Transformational Personal Branding
Premium
Done For You Service
Limited Enrollment
Apply today!
Looking for a custom solution?
Want to customize your experience? Personalized solutions available. Let's Chat!
Subscribe to The phoenix files
Master your next chapter with simple, actionable strategies to ignite your reinvention journey. Be the first to get access to upcoming events and opportunities.
Subscribe to The phoenix files
Master your next chapter with simple, actionable strategies to ignite your reinvention journey. Be the first to get access to upcoming events and opportunities.
Hey there,
I'm Aida!
Your guide to badass reinvention!
Feeling stuck in your routine? Craving a career or life makeover but don't know where to start? You're in the right place, sister! You DO have the power to redesign your personal brand and life at any time, and at ANY age. I know, I’ve done it - a few times!
I've worn many hats: banking management. award-winning sales pro, university lecturer, and media entrepreneur. My passion and focus today is on empowering ambitious women to reinvent themselves and their personal brand to step into their second act with passion, purpose, and power
Ready to set your world on fire and craft a career and personal brand that turns heads? Let's jump in together!
From boardrooms to shark dives - curious about my full, unconventional story? Click below for a behind-the-scenes peek at my wild ride – it might just spark your own exciting journey!
Hey there, I'm Aida!
Your guide to badass reinvention!
Feeling stuck in your routine? Craving a career or life makeover but don't know where to start? You're in the right place, sister! You DO have the power to redesign your personal brand and life at any time, and at ANY age. I know, I’ve done it - a few times!
I've worn many hats: banking management. award-winning sales pro, university lecturer, and media entrepreneur. My passion and focus today is on empowering ambitious women to reinvent themselves and their personal brand to step into their second act with passion, purpose, and power
Ready to set your world on fire and craft a career and personal brand that turns heads? Let's jump in together!
From boardrooms to shark dives - curious about my full, unconventional story? Click below for a behind-the-scenes peek at my wild ride – it might just spark your own exciting journey!
A Track Record of
Leadership and Transformation
from a
Powerhouse
Mentor
For anyone who wants to tap into their greatest potential and reach heights that you can't yet imagine, Aida is an exceptional go-to for a leading edge blend of proven business acumen, results and life strategy coaching!
Theresa Laurico
Award-winning Social Entrepreneur
I was able to determine where I stood, where I wanted to go, and how I was going to get there. Now 6 months later, I have nearly doubled my productivity and responsibilities at work and have received a raise commensurate with my above average performance review.
Jana Hullah
Project Manager
Aida is a powerhouse coach when it comes to taking on a big goal. She knows how to help you find clarity in your vision, deal with blocks, and create the master plan to make it happen. With her direction, I accomplished more on my business project in two months than I did all year!
Didi Vergados
Director of Bloom Hypnosis
A Track Record of Leadership and Transformation
from a Powerhouse Mentor
For anyone who wants to tap into their greatest potential and reach heights that you can't yet imagine, Aida is an exceptional go-to for a leading edge blend of proven business acumen, results and life strategy coaching!
Theresa Laurico
Award-winning Social Entrepreneur
I was able to determine where I stood, where I wanted to go, and how I was going to get there. Now 6 months later, I have nearly doubled my productivity and responsibilities at work and have received a raise commensurate with my above average performance review.
Jana Hullah
Project Manager
Aida is a powerhouse coach when it comes to taking on a big goal. She knows how to help you find clarity in your vision, deal with blocks, and create the master plan to make it happen. With her direction, I accomplished more on my business project in two months than I did all year!