My Story
Buckle in.
"In the end, it’s not the losses and defeats that we regret, but the adventures we never dared and the dreams left unchased."
- Aida Memisevic
I've made it my goal to live my life as an adventure—truly. I want to wake up every morning to a life I love, and I want to help you do the same. This is profoundly important to me, and now my mission is to empower other women to create their own extraordinary “next chapter” journeys—designing lives filled with adventure, purpose, and joy. Imagine waking up with clarity, purpose and excitement for what lies ahead. I want to help you achieve that. It is possible.
I am an advocate for you to be bold, chase your dreams fearlessly, and live fully with no regrets. If you're ready to reinvent your personal brand, discover your purpose, and pursue your passions, you're in the right place. I believe every woman deserves this transformation, and I’m here to support you in finding your path.
Who you choose to guide you along that journey is vital. Here's what you need to know about me: I'm relentlessly driven by an obsession for personal growth—constantly craving mindset expansion, learning, and new experiences. This desire has defined me. I've created an unconventional life for myself, and I know firsthand that we can reinvent ourselves and create extraordinary experiences. By sharing my story, I hope to inspire you to believe that you can do it too—because your transformation is possible.
"I am an advocate for you to be bold, chase your dreams fearlessly, and live fully with no regrets."
Routinely and intentionally, I hit the career reset button: career pivots, new businesses, academia, travel and work sabbaticals... Each of these moments has taught me valuable lessons in resilience and adaptability—lessons that I’ll share with you so you can navigate your own transitions with confidence. You won’t have to face these challenges alone.
My professional life has been carefully curated to create a landscape of diverse experiences: from rising through the banking industry to collaborating on $100 million transactions in trade finance; from crushing sales targets as an award-winning sales pro to managing a flagship interior design center; from lecturing as a university instructor to running small business masterminds.
My adventurous spirit and passion for personal growth was ignited early in my career when I met an incredible mentor. This encounter opened up a whole new world for me, fueling a fire in my soul and launching me on a lifelong quest for personal growth, introspection, and mindset mastery. With his guidance, I dove headfirst into coaching and empowering others through masterminds and transformative programs. My excitement for what I was learning compelled me to share it with the world, which led me to pursue an exhilarating career in media.
Throughout my media adventures, I embraced various roles: starting as a journalist producer, writer, television host, and executive producer. After being awarded three television production grants, I took the leap and launched Positive Living Productions, where I created five television series and documentaries sold in over sixty countries—watched by millions of people. Along the way, I was honored with several awards for my work as an entrepreneur and media professional. These accolades not only validate my journey but also demonstrate the impact of effective media strategy—something we will harness together in your personal brand.
I am incredibly grateful for the privilege to meet with and film profound conversations with inspiring figures like Marianne Williamson, Lisa Nichols, Jack Canfield, and Bob Proctor. I have also had the opportunity interview some business titans from Shark's Tank and Dragon's Den.
I’ve also had the thrill of snagging red carpet interviews with stars like Matt Damon, Russell Peters, and John Legend.
These experiences have shown me the power of networking and media storytelling in positioning yourself as a thought leader —and together we can craft your narrative in a way that resonates with others.
"the power of networking and media storytelling in positioning yourself as a thought leader"
But life is about navigating the ebb and flow; sometimes setbacks lead to unexpected opportunities. After ten years of successfully running my production company and broadcasting several shows worldwide, my business hit a wall. None of my new television shows were getting the green light—leaving me feeling frustrated and uninspired.
"your setbacks can also be stepping stones toward your next great adventure."
I was feeling disappointed and overwhelmed and I knew I needed a change to reset my mindset. So I left my production studio behind and embarked on a two-year work/travel sabbatical as an emcee and entertainment host. I felt the ancient stones of Pompeii beneath my feet; swam off the shores of Portofino; blissfully wandered through Buenos Aires at midnight; sunbathed in Villefranche; and even braved the chilly air of Antarctica. This journey taught me invaluable lessons about resilience that I now share with clients who face their own challenges. Remember, your setbacks can also be stepping stones toward your next great adventure, and I’m here to help you see that potential.
I've been fortunate enough to speak at events like TEDx, the Canadian Positive Psychology Conference, and the International Conference on Meaning.
I've even co-chaired gala events like the Women's Toronto Waterfront Awards. I've been featured in media outlets like Ion Life, City TV, The Star, CFRB, 680 News, and Sirius Radio—showcasing how sharing our stories can inspire others. Your story can be just as powerful, and I’m here to help you craft it and share it authentically with the world.
My thirst for knowledge led me to countless workshops in communication, leadership, and growth mindset. I even went back to school—earning my Master's Degree in Digital Media (PhD is next on my list!). With a love for teaching, academia came calling; as adjunct faculty, I've designed university courses and received the Outstanding Mentorship Award.
My personal quest for spiritual growth and self-discovery has been profound; from breathwork and mindfulness to plant medicine ceremonies with South American shamans; cold plunges in icy winter rivers; and drum circles with Indigenous elders where a Métis grandmother posed a powerful question:
"Are you living an honorable life?"
The elder's words resonated deeply within me. I was feeling stuck in a “midlife” phase, seeking clarity, deeper meaning and purpose—a journey many women experience. That profound question became a catalyst, leading me to create Phoenix Rising: helping women reinvent themselves, because I believe every women deserves to step into her second act with power, purpose, and passion.
Of course life has its challenges and it hasn’t been all smooth sailing. A few years ago, I faced significant business deception that resulted in a seven-figure loss—a gut punch from someone who spoke of integrity—shaking my foundation and testing my resilience in ways I never anticipated. This experience lingered—not just for the financial hit but for the profound sense of betrayal that followed—making it hard to trust anyone again. Truth be told: I'm still working on getting over it.
Part of living a meaningful life is moving full force to follow our dreams while dealing with any fear or anxiety of what could happen. Early on, I knew I had to practice crushing fear if I was going to live my best life; years of karate classes to earn my black belt, gliding through the skies in an ultralight plane; flying trapeze in circus school; skydiving; whitewater rafting; scuba diving looking for sharks in Turks and Caicos (saw two!) and hot air ballooning -
I made fear my biach! You too can break through fears - it's my superpower and I have the formula. I will guide you. Imagine never again letting fear stop you from pursuing what’s important to you.
"When I’m 90, I want to look back and say, 'Hot damn! What a ride!'"
I share my story and background in detail not to boast, but to express the rich kaleidoscope of experiences that has shaped me into the branding strategist and mentor I am today. Whether you're navigating a career pivot or launching a passion project, I'm here to help you forge a trailblazing personal brand wherever you want to go. My signature program—Phoenix Rising: Transformational Personal Branding—integrates traditional personal branding with powerful mindset and empowerment work, enabling women like you to uncover your passion, embrace your authentic voice, and reclaim your power in your next chapter. The truth is, life’s too short for regrets! When I’m 90, I want to look back and say, 'Hot damn! What a ride!' Don’t you?
Are you ready to unleash your inner badass? Ready to show the world what you're made of? Together we will rewrite your story—reclaim your narrative—and create a life you truly love waking up to every day! Join our community. Your adventure is waiting—and trust me—it can be epic! Let’s embark on this journey together!
"In the end, it’s not the losses and defeats that we regret, but the adventures we never dared and the dreams left unchased."
- Aida Memisevic
My Story
Buckle in.
I've made it my goal to live my life as an adventure—truly. I want to wake up every morning to a life I love, and I want to help you do the same. This is profoundly important to me, and now my mission is to empower other women to create their own extraordinary “next chapter” journeys—designing lives filled with adventure, purpose, and joy. Imagine waking up with clarity, purpose and excitement for what lies ahead. I want to help you achieve that. It is possible.
I am an advocate for you to be bold, chase your dreams fearlessly, and live fully with no regrets. If you're ready to reinvent your personal brand, discover your purpose, and pursue your passions, you're in the right place. I believe every woman deserves this transformation, and I’m here to support you in finding your path.
Who you choose to guide you along that journey is vital. Here's what you need to know about me: I'm relentlessly driven by an obsession for personal growth—constantly craving mindset expansion, learning, and new experiences. This desire has defined me. I've created an unconventional life for myself, and I know firsthand that we can reinvent ourselves and create extraordinary experiences. By sharing my story, I hope to inspire you to believe that you can do it too—because your transformation is possible.
"I am an advocate for you to be bold, chase your dreams fearlessly, and live fully with no regrets."
Routinely and intentionally, I hit the career reset button: career pivots, new businesses, academia, travel and work sabbaticals... Each of these moments has taught me valuable lessons in resilience and adaptability—lessons that I’ll share with you so you can navigate your own transitions with confidence. You won’t have to face these challenges alone.
My professional life has been carefully curated to create a landscape of diverse experiences: from rising through the banking industry to collaborating on $100 million transactions in trade finance; from crushing sales targets as an award-winning sales pro to managing a flagship interior design center; from lecturing as a university instructor to running small business masterminds.
My adventurous spirit and passion for personal growth was ignited early in my career when I met an incredible mentor. This encounter opened up a whole new world for me, fueling a fire in my soul and launching me on a lifelong quest for personal growth, introspection, and mindset mastery. With his guidance, I dove headfirst into coaching and empowering others through masterminds and transformative programs. My excitement for what I was learning compelled me to share it with the world, which led me to pursue an exhilarating career in media.
Throughout my media adventures, I embraced various roles: starting as a journalist producer, writer, television host, and executive producer. After being awarded three television production grants, I took the leap and launched
Positive Living Productions
, where I created five television series and documentaries sold in over sixty countries—watched by millions of people. Along the way, I was honored with several awards for my work as an entrepreneur and media professional. These accolades not only validate my journey but also demonstrate the impact of effective media strategy—something we will harness together in your personal brand.
I am incredibly grateful for the privilege to meet with and film profound conversations with inspiring figures like
Marianne Williamson, Lisa Nichols, Jack Canfield, and Bob Proctor. I have also had the opportunity interview some business titans from Shark's Tank and Dragon's Den.
I’ve also had the thrill of snagging red carpet interviews with stars like Matt Damon, Russell Peters, and John Legend.
These experiences have shown me the power of networking and media storytelling in positioning yourself as a thought leader —and together we can craft your narrative in a way that resonates with others.
"the power of networking and media storytelling in positioning yourself as a thought leader"
But life is about navigating the ebb and flow; sometimes setbacks lead to unexpected opportunities. After ten years of successfully running my production company and broadcasting several shows worldwide, my business hit a wall. None of my new television shows were getting the green light—leaving me feeling frustrated and uninspired.
"your setbacks can also be stepping stones toward your next great adventure."
I was feeling disappointed and overwhelmed and I knew I needed a change to reset my mindset. So I left my production studio behind and embarked on a two-year work/travel sabbatical as an emcee and entertainment host. I felt the ancient stones of Pompeii beneath my feet; swam off the shores of Portofino; blissfully wandered through Buenos Aires at midnight; sunbathed in Villefranche; and even braved the chilly air of Antarctica. This journey taught me invaluable lessons about resilience that I now share with clients who face their own challenges. Remember, your setbacks can also be stepping stones toward your next great adventure, and I’m here to help you see that potential.
I've been fortunate enough to speak at events like TEDx, the Canadian Positive Psychology Conference, and the International Conference on Meaning.
I've even co-chaired gala events like the Women's Toronto Waterfront Awards. I've been featured in media outlets like Ion Life, City TV, The Star, CFRB, 680 News, and Sirius Radio —showcasing how sharing our stories can inspire others. Your story is just as powerful, and I’m here to help you craft it, then share it authentically with the world.
My thirst for knowledge led me to countless workshops in communication, leadership, and growth mindset. I even went back to school—earning my
Master's Degree in Digital Media (PhD is next on my list!). With a love for teaching, academia came calling; as adjunct faculty, I've designed university courses and received the Outstanding Mentorship Award.
My personal quest for spiritual growth and self-discovery has been profound; from breathwork and mindfulness to plant medicine ceremonies with South American shamans; cold plunges in icy winter rivers; and drum circles with Indigenous elders where a Métis grandmother posed a powerful question:
"Are you living an honorable life?"
The elder's words resonated deeply within me. I was feeling stuck in a “midlife” phase, seeking clarity, deeper meaning and purpose—a journey many women experience. That profound question became a catalyst, leading me to create
Phoenix Rising: helping women reinvent themselves, because I believe every women deserves to step into her second act with power, purpose, and passion.
Of course life has its challenges and it hasn’t been all smooth sailing. A few years ago, I faced significant business deception that resulted in a seven-figure loss—a gut punch from someone who spoke of integrity—shaking my foundation and testing my resilience in ways I never anticipated. This experience lingered—not just for the financial hit but for the profound sense of betrayal that followed—making it hard to trust anyone again. Truth be told: I'm still working on getting over it.
Part of living a meaningful life is moving full force to follow our dreams while dealing with any fear or anxiety of what could happen. Early on, I knew I had to practice crushing fear if I was going to live my best life; years of karate classes to earn my black belt, gliding through the skies in an ultralight plane; flying trapeze in circus school; skydiving; whitewater rafting; scuba diving looking for sharks in Turks and Caicos (saw two!) and hot air ballooning - I made fear my biach!
You too can break through fears - it's my superpower and I have the formula. I will guide you. Imagine never again letting fear stop you from pursuing what’s important to you.
"When I’m 90, I want to look back and say, 'Hot damn! What a ride!'"
I share my story and background in detail not to boast, but to express the rich kaleidoscope of experiences that has shaped me into the branding strategist and mentor I am today. Whether you're navigating a career pivot or launching a passion project, I'm here to help you forge a trailblazing personal brand wherever you want to go. My signature program—
Phoenix Rising: Transformational Personal Branding—integrates traditional personal branding with powerful mindset and empowerment work, enabling women like you to uncover your passion, embrace your authentic voice, and reclaim your power in your next chapter. The truth is, life’s too short for regrets! When I’m 90, I want to look back and say, 'Hot damn! What a ride!' Don’t you?
Are you ready to unleash your inner badass? Ready to show the world what you're made of? Together we will rewrite your story—reclaim your narrative—and create a life you truly love waking up to every day! Join our community. Your adventure is waiting—and trust me—it can be epic! Let’s embark on this journey together!